Coca Cola Company is the absolute and eternal leader in the global non-alcoholic beverage industry. The company has an immeasurable core brand reputation and the world's deepest offline channel network, with a business scope spanning classic carbonated beverages, ready to drink tea, fruit juice, coffee (Costa), and bottled water. The high return on assets and low capital expenditure of selling highly confidential concentrated liquids to licensed bottlers for monetization is a typical core value of Longbull.